High-velocity web systems built for revenue and scale.
A decade of technical execution across Shopify and WordPress. I help scaling direct-to-consumer brands recover lost conversions with sub-second speeds, while serving as a dependable, zero-friction white-label lead for digital agencies.
High-ROI Engineering Capabilities
Shopify Liquid Architecture & Landing Page Funnels
Custom theme sections engineered with flexible merchant settings. Built for high-intent paid advertising campaigns, fast mobile render paths, and zero third-party app dependency bloat.
- ✓ Modular Liquid Sections & Schema Settings
- ✓ App Audit & Script Cleanup (Klaviyo, Loox, Recharge)
- ✓ High-Conversion Product Template Overhauls
Core Web Vitals & PageSpeed Recovery
Surgically fixing bloated Elementor, Divi, or multi-purpose theme sites without demanding a costly full rebuild. Bringing mobile scores from 30 into the green and cutting TTFB below 800ms.
- ✓ Elimination of Long Tasks & INP Script Delays
- ✓ Critical CSS & Unused Asset Elimination
- ✓ Guaranteed Green Mobile Field Metrics
High-Performance WooCommerce & Zero-Downtime Migration
Database optimization for large catalog stores using High-Performance Order Storage (HPOS). Safe, seamless server and host migrations for multi-gigabyte databases with zero SEO rank loss.
- ✓ HPOS Custom Order Tables Migration
- ✓ Redis / Memcached Server Object Caching
- ✓ DNS, SSL & Automated 301 Redirect Architecture
Headless Decoupled Frontends (Astro + WordPress)
Keep the familiar WordPress CMS backend for non-technical writers while serving visitors a lightning-fast, edge-cached static frontend built with Astro and Tailwind CSS.
- ✓ 0ms Server Database Overhead on Visits
- ✓ Static Pre-Rendering via REST/GraphQL APIs
- ✓ Immunity to High-Traffic Server Spikes
Your on-demand white-label senior developer.
Agencies run into bandwidth crunches when client Shopify and WordPress projects stack up. I step in as your quiet, dedicated technical lead. You manage the client relationship, creative direction, and strategy; I handle technical implementation, custom builds, speed optimization, and production deployment.
Technical Stack & Infrastructure Matrix
// E-Commerce Core
- Shopify OS 2.0 & LiquidCustom sections, blocks, theme architecture & settings schema.Expert
- WooCommerce & HPOSHigh-Performance Order Storage, checkout tuning & payment APIs.Senior
- App Stack SanitizationScript minimization, tracking pixel hygiene & third-party audit.Specialist
// Speed & Performance Engineering
- Core Web Vitals RecoverySurgical remediation of LCP delays, INP execution & CLS shifts.99+ CWV
- LiteSpeed & QUIC.cloudAdvanced micro-caching, ESI, critical CSS & server tuning.Expert
- Database Query OptimizationAutoload cleanup, unindexed meta reduction via Query Monitor.Architect
// Modern Decoupled & Frontend
- Astro & Tailwind CSSZero-JS static generation, component islands & fluid utility UI.Modern Edge
- Headless REST APIsDecoupled WordPress backends serving static global frontends.Pipeline
- Technical SEO & SchemaCrawl efficiency, JSON-LD rich data & redirect mapping.Structured
// Infrastructure & Reliability
- Zero-Downtime MigrationMulti-gigabyte databases, SSL handshakes & DNS routing.100% Uptime
- Edge Caching & CloudflareAPO rule sets, worker cache stale-while-revalidate pipelines.Global CDN
- AI-Augmented VelocityPrecision prompting pipelines cutting project turnaround in half.High Output
Headless & Edge First
Decoupled frontends on Astro and Next.js deployed directly to global CDNs. 0ms server computation and static caching at the edge.
Shopify & WooCommerce
Custom Liquid OS 2.0 sections, high-volume checkout tuning, app stack sanitization, and complex API integrations.
100/100 Core Web Vitals
Surgical elimination of builder bloat, render-blocking scripts, unoptimized DOM depth, and unindexed database queries.
// Fetch from CMS at build time -> Deploy to Global Edge
export async function getStaticPaths() {
const res = await fetch('https://cms.kiranm.in/wp-json/wp/v2/posts');
const posts = await res.json();
return posts.map((post) => ({
params: { slug: post.slug },
props: { post, ttfb: '32ms', edgeCached: true },
}));
}
Sub-50ms Response Globally
Full-page HTML pre-rendered without server database lookups.
Live Journal & Technical Notes
Directly synchronized from headless WordPress REST endpoints.
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Start a Project or Request an Audit
Direct partner engagements for business owners and white-label agency retainers.
Build and optimize without boundaries.
Whether decoupling an existing CMS into edge-cached headless architecture, engineering custom Shopify stores, or recovering failing Core Web Vitals.